What I Do

I help businesses cut through the clutter to shape bold, clear and resonant messaging that lands.

Whether you're launching something new, rethinking your brand voice or need sharper content that actually connects - I'm here to help craft the story beneath the surface.

Words matter. The right ones create clarity, conviction and connection.

Most branding is stuck in the hamster wheel of generic fluff, using words that sound impressive but say very little and mean even less.

"But do I really need a strategic content expert?" I hear you ask. Well, I'll let the numbers tell you their own story:

• Companies that invest in consistent brand messaging see an average 33% revenue increase
  (Source: Lucidpress, Brand Consistency Report)
• Dropbox boosted activation by 10% after clarifying its core narrative
  (Source: Dropbox Case Study)
• Airbnb's brand value surged 50% after doubling down on emotional clarity in storytelling
  (Source: Interbrand & Fast Company)

Here's how I can support your growth:

Hi, I'm Ishita, a content strategist with over a decade of experience.

I've worked with 50+ global brands including Uber, Apple, Ola, and BlackRock, to help them communicate what truly matters, with clarity and intent.

I've partnered with the UAE Prime Minister's Office on emerging market narratives, supported purpose-led storytelling with the Rockefeller Foundation, and shaped content agendas for closed-door briefings with Cabinet ministers across the UK, India, and the UAE.

Across every project, I kept noticing the same problem: Words were being used but they weren't resonating.

That's why I started Founding Narrative - to offer something sharper. More thoughtful. More aligned.

To return to what storytelling is really about:
meaning, intention,
and the space between what we say
and what we stand for.